Evaluation Activity 4

Jordan Hewitt- 16 years old

Likes to shop at: H&M, Forever21, Urban Outfitters, Topshop, Primark, New Look, Accessorise, JD, Office, Oasis, House of Fraser, Vintage clothing stores = Overall a trendy selection of stores that appeal to young people. Normally sell high fashion clothing, on trend and statement pieces, which every teenage girl wants to include in her wardrobe.

Carl Caperina- 16 years old:

Likes to shop at: JD, Zee & Co, house of fraser, office, vans etc. These are also very trendy stores which a lot of males tend to purchase their wardrobe, as they also sell high fashion clothing with big labels.

Both like to listen to: Coldplay, Rihanna, Linkin Park, Michael Bublé, Cher Lloyd, Ed Sheeran, Olly Murs, Ellie Goulding, Tinie Tempah, Beyoncé, Drake, J-Cole, Diana Vickers = All very current artists, with contemporary music such as pop, rock and hip hop, very well known bands and artists, mostly from television contests such as X factor- showing she has interest in current TV shows and keeps up to date with artists from the show.

Favourite TV Programmes: X Factor, Britain’s Got Talent, I’m a Celebrity Get Me Out Of Here, MTV, Eastenders, Jersey Shore, The Only Way Is Essex, Made in Chelsea, Come Dine With Me, Friends, Family Guy, South Park, The Simpsons- All also very current and popular TV shows on television, mainly aired on mainstream channels that either cater to a mass audience e.g. ITV or a niche audience that targets younger people such as MTV, which targets the urban lifestyles of teenage kids interested in mainstream hip-hop, pop and rap music both international and national.

Why would someone like Jordan and Carl watch my film?

Someone like Jordan is likely to watch my film as she is fond of horror films, as teenagers are most likely to be engaged in gory, thrilling entertainment. Also, many males in our target population e.g. Carl tend to play video games of a supernatural nature, and also a violent nature e.g. Call of duty, Halo, Assassin’s Creed, which makes them more liable to want to watch a horror film like ours.

Furthermore, both people like to watch Horror films above all other genres, which is why our film would be something they would be interested in watching, they are trendy teens who watch similar tv programmes, linked to channels such as Sky Movies, Film4, MTV, and other mainstream channels which are likely to distribute and advertise our product.